Miss Kallas' Page

Chapter 2: Sports and Entertainment Means Business

Lesson 1: Sports and Entertainment Economics

1. Define profit and explain the profit motive
2. Describe types of economic utility
3. Vocabulary:
1. Profit
2. Profit Motive
3. Economics
4. Economic Utility

Lesson 2: Risk Management

1. Define risk and describe the categories and classifications of risk
2. Name and describe four strategies for risk management
3. Vocabulary
1. Risk
2. Risk Management
3. Liable

Lesson 3: Business Ethics

1. Define ethics
2. Discuss the impacts of unethical behavior
3. Vocabulary:
1. Ethics
2. Principles

Lesson 4: Financial Analysis

1. Discuss sources of funding and revenue for sports and entertainment businesses.
2. Describe four tools for financial analysis
3. Vocabulary:
1. Return on investment
2. Forecast
3. Budget
4. Balance Sheet
5. Income Statement

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Lesson 1: What is Sports and Entertainment Marketing?

Part 1: Marketing Basics

Objectives
You will have mastered the material in this lesson when you can:

1. Describe the basic concepts of marketing
2. Explain the marketing mix
3. Define the six core standards of marketing
4. Define the following vocabulary:
1. Marketing
2. Marketing Mix
3. Product
4. Distribution
5. Price
6. Promotion
7. Discretionary Income

Part 2: Sports Marketing

1. Define Sports Marketing
2. Vocabulary
1. Demographics
2. Sports Marketing
3. Gross Impression

1. Define entertainment
2. Describe the impacts of advances in entertainment technology on entertainment marketing
3. Vocabulary:
1. Entertainment marketing
2. Entertainment
3. Ratings